Everyone who has access to the Internet uses a search engine to find relevant and useful information, and according to Google’s own data, 97 percent of consumers search for local businesses online.
We can help your services and products get found when it counts – when customer are looking for you.
Brisbane Local Search optimization is a science we have mastered and can help you with today.
75% of users don’t scroll past the first page of a google search – hitslink.com
As a home service business, your company offers many important services to homeowners in your area. Unfortunately, you’re just one business in the ocean of similar companies. So, how do you stand out from the competition? Impeccable workmanship, high-quality final results, and customer service are essential. But another very important but often overlooked element is utilizing SEO solutions to grow your business.
WHAT IS SEARCH ENGINE OPTIMIZATION?
Search Engine Optimization represents the process of enhancing your website to improve its visibility when people search for products and services relevant to your business in search engines such as Google, Yahoo, Bing, etc. The higher your pages rank in SERPs, the more likely you will garner attention and attract prospective and existing customers to your business.”
Business owners use SEO to extend their business because it can be done for less (or no) money, unlike PPC ads, which eat a nice chunk of any marketing budget. Having said that, while PPC results can be evident right away, it may take a while until actual SEO benefits become visible. This is why a combination of PPC and SEO is recommended for most home service businesses.
TYPES OF SEARCH ENGINE OPTIMIZATION
Search Engine Optimization may appear easy and simple, but it’s a much more complex process when you get to its depths. For example, keywords and content are a big part of SEO, but they are only two cogs in the SEO “mechanism.” Most SEO elements fall into two categories:
HOW TO GET STARTED?
Now that you know SEO is a lot more complex than keyword research and implementation, it’s a reason more to give it more attention and not neglect it entirely.
A big part of SEO costs nothing more than your time and efforts and can be more effective than traditional marketing tactics. Search Engine Journal says that inbound leads (like from SEO) cost 61% less than outbound leads (like cold calling). It is also simple to execute tactics — once you know how.
Google favors local content, thus providing extra value for consumers and additional benefits for home service companies. With these services in place, your ads and content can effectively target consumers in the area you cover.
UNDERSTANDING LOCAL SEO
Here’s how MailChimp explains local organic search results:
“After analyzing the behavior of users during trillions of searches, Google figured out that people seeking certain types of businesses need results from their immediate area. That’s why Google’s local search algorithm includes a proximity factor, which is a fancy way of saying that Google takes your location into account when you search for a local keyword (a query with local intent). This happens even when the searcher doesn’t include a city name or “near me” in their search.”
Much of local SEO is based on long-tail keywords. Tools like Google Keyword Planner can help you research potential terms and find phrases that describe your business’s services with the location included. Creating content based around these keywords will boost your position in search engine results.
HOW TO KNOW IF SEO IS WORKING?
One of the best SEO features is its measurability. Google Analytics is one of the tools that can help you find out who is visiting your website, how they have arrived on your page show and what they are doing on your website. That way, if you notice that a particular search term is guiding visitors to your website, you can use this keyword and implement it in more of your content.
HOW CAN LOCAL SEO HELP GROW YOUR HOME SERVICE BUSINESS?
Now let’s discuss more precisely what these services can do for your business.
IMPROVING ONLINE VISIBILITY
Today, being noticed means business growth and expansion. By implementing the right local SEO strategy, you give yourself the chance to show up on top of search engine results. Even when consumers aren’t clicking your web links, they still see your business name. In that manner, they get more familiar with your brand and its services. Over time, this goes a long way to boosting your brand visibility!
BOOSTING LOCAL SALES
Logically, the ultimate goal of an SEO strategy should be to help you grow your business and generate more sales. And that’s exactly what local SEO is there to do for your home service company. Google My Business account is one of the methods to help more local customers find your business.
With the help of local SEO tactics, you’re giving yourself the best opportunity to outrank your competitors in Google SERPs, stand out from your competitors and make customers choose you over other businesses. In this way, they’re more likely to click on your website simply because they see it first.
GENERATING ORGANIC TRAFFIC
Search Engine Watch conducted a study that arrived at some incredible findings: 63 % of people use multiple devices to find a local business.
“Four out of five searches via mobile devices lead to a purchase, often within a few hours, the survey said. Compared with other devices, the mobile phone showed the highest conversion rate, with nearly 80 percent of mobile phone searches ending in a purchase.”
This data solely emphasize the importance of showing up in local search engine results when people nearby search for the services you offer. And the right way to do that is through a local SEO strategy.
YOU NEED SEO FOR BUSINESS SUCCESS
To succeed and stay relevant in today’s business world, you need Search Engine Optimization. Whether you own a local, brick-and-mortar business or you are a niche company with a custom audience, chances are you will flop without SEO.
In reality, no matter how good a product or service you put on the market, you have no visibility online without SEO. In other words, when prospective customer searches for what you do, they can’t find you and do business with you.
As a small company, having a unique knowledge of your local audience may give you an advantage over even the biggest competitors in the home service market.
If they are solely relying on outbound marketing or are simply hoping for the best with their websites, there is a perfect opportunity waiting for you to grab it and turn it into profits.
There is no need to start big – begin with the basics and build up gradually as your company grows.
Remember, SEO is a marathon, not a sprint!
If you’d like help with implementing SEO
or would like a complimentary search report
for your business, get in touch with me at: